OpenAI, the company known for ChatGPT, is embarking on a significant rebranding initiative that includes a new logo and a shift in its corporate structure.

Next year, OpenAI plans to transition from its current non-profit model to a more traditional for-profit structure, aiming to enhance its revenue generation.

This rebranding effort has been in the works for about a year, coinciding with the expansion of OpenAI's internal creative and design team.

A key motivation for the logo change is that OpenAI does not own the typefaces currently used in its branding, which are licensed from external designers.

The proposed new logo, which features a simple black 'O' or circle, marks a departure from the company's recognizable hexagonal flower symbol.

However, the new logo has sparked concerns among staff, with many describing it as ominous and lacking creativity.

Staff reactions have been largely negative, with some employees criticizing the new logo for being uninspired and having an ominous tone.

During an internal meeting, employees openly expressed their dislike for the proposed logo, indicating a strong attachment to the existing branding.

The new logo design contrasts sharply with the current hexagonal flower emblem, which has been associated with the popularity of ChatGPT.

These changes are part of a broader strategy that OpenAI is considering to solidify its identity as it becomes a more recognized name in the tech industry.

OpenAI's redesign efforts reflect a trend among major tech companies, such as Google and Facebook, which have also undergone logo changes after achieving household name status.

There are hopes that if leadership takes employee feedback into account, the new logo could be more positively received.