LaLiga boasts over 220 million followers worldwide, showcasing its extensive audience reach.

Bitget aims to enhance its audience reach through long-term partnerships and investments in education within the crypto space.

Bitget's existing partnership with Lionel Messi is set to conclude later this year, with future collaboration plans yet to be decided.

Previously, LaLiga partnered with Dapper Labs to create a series of digital collectibles NFTs for football fans.

LaLiga has officially partnered with Bitget as its cryptocurrency partner in select regions including Eastern and Southeast Asia and Latin America.

This partnership is described as 'slightly cheaper' than previous deals, allowing Bitget to invite star players like Kylian Mbappé to their events.

Bitget has surpassed 45 million users globally, demonstrating significant growth despite challenges in the cryptocurrency space.

Gracy Chen, CEO of Bitget, confirmed the agreement during an interview at the Token2049 conference.

Javier Tebas, President of LaLiga, highlighted the league's commitment to digital innovation and technology as part of their New Era initiative.

In addition to the LaLiga deal, Bitget and Foresight Ventures have recently increased their investment in The Open Network (TON) by $30 million.

This partnership, valued at over $10 million, was announced at the Token2049 event in Singapore and is set to last between two to three years.

The collaboration aims to explore the intersection of cryptocurrency and sports, promoting the adoption of Web3 technologies in emerging markets.