On September 12, 2024, King Charles III welcomed New Zealand's women's rugby team, the Black Ferns, for a reception at Buckingham Palace.

During the meeting, the King engaged in a playful exchange with the players, humorously inquiring about their diet.

The atmosphere was light-hearted, highlighted by a spontaneous group hug initiated by the players, which the King embraced, saying, 'Why not!'

This affectionate moment was captured on video, quickly gaining over 1.1 million likes on social media.

King Charles expressed his pleasure at meeting the team, describing their hugs as 'very healing' amid a challenging year for the royal family.

He also shared personal anecdotes about his rugby experiences, reminiscing about playing in school and breaking his nose during a match.

The visit included a traditional Maori greeting, or hongi, performed with Black Ferns' head coach Allan Bunting, alongside condolences for the recent death of Maori King Tuheitia.

Despite his ongoing cancer treatment, which has limited his travel, the King remains actively engaged with public events.

Comments on social media indicate a shift in public perception of King Charles, who is increasingly seen as approachable following this interaction.

The Black Ferns' visit comes as they prepare for crucial matches, serving as a key selection opportunity for the upcoming Rugby World Cup.

The meeting also underscores the growing prominence of women's rugby, especially with the Rugby World Cup 2025 on the horizon.

Overall, the reception highlighted the spirit of camaraderie within the team and showcased the King's warm engagement with the players.