Agency leaders assert that human oversight and tailored approaches are essential to mitigate bias, as technology alone is insufficient.

Marketers have raised concerns about bias in AI-generated content since the rise of generative AI approximately two years ago.

Rebecca Sykes from The Brandtech Group stresses the importance of ethical AI use in marketing to avoid harm and promote inclusivity.

Brandtech Group has launched a new ethical tool named 'Bias Breaker' aimed at addressing biases in generative AI content.

This tool incorporates various dimensions of diversity, including age, race, gender identity, and religion, to create more inclusive prompts for image generation.

Tyra Jones-Hurst of Oliver US emphasizes the necessity for brands to prioritize inclusion and automate features to combat bias in generative AI.

Recent testing by The Brandtech Group on its AI platform, Pencil, revealed significant gender bias, with some models producing 100% male images when prompted with 'CEO'.

McKinsey's recent report highlights that women hold only 28% of C-suite roles and 10.4% of Fortune 500 CEO positions, underscoring the disparity in AI representation.

Conversations with brands have shifted from merely discussing technology usage to focusing on ethical considerations and bias reduction in AI-generated content.

A Gartner survey indicates that 54% of audit executives view diversity, equity, and inclusion as a key risk for 2024, while 42% express concerns over unreliable AI outputs.

Since 2018, Brandtech has established itself as an industry leader in delivering scaled generative AI services, gaining significant experience.

Brandtech's research found that major AI models generate 98-100% male images when prompted for 'a CEO', highlighting a significant bias problem.