Gracy Chen, the CEO of Bitget, has significantly expanded the exchange's user base fourfold since 2022.

Under her leadership, Bitget aims to enhance cryptocurrency adoption by targeting emerging markets such as Latin America, Southeast Asia, and Africa, where interest in crypto is rapidly increasing.

Bitget is also committed to promoting diversity in the tech industry through initiatives like Blockchain4Her, which empowers women in the crypto space, and Blockchain4Youth, which engages younger generations.

Chen's advocacy for gender equality in tech has been recognized by the World Economic Forum, and she recently spoke at the UN Women CSW68 conference.

In late 2023, Bitget launched a crypto payment card that allows users to spend cryptocurrency wherever VISA is accepted, further facilitating crypto use in everyday transactions.

The anticipated approval of spot Bitcoin and Ethereum ETFs is expected to boost cryptocurrency adoption among both retail and institutional investors.

Tokenization of real-world assets (RWAs) is emerging as a key trend to enhance liquidity and attract traditional investors to the cryptocurrency market.

To support this tokenization initiative, Bitget has partnered with Tomarket, a decentralized marketplace for trading RWAs, aiming to improve user experience.

In response to challenges faced by meme coins, communities are integrating utility features to sustain interest and enhance their role in the crypto ecosystem.

Despite facing challenges like consensus decay, meme coins such as Dogecoin and Shiba Inu are expected to maintain their popularity in the short to medium term.