Procreate, a popular digital illustration app for iPad, has firmly rejected the integration of generative AI into its products, with CEO James Cuda stating, 'I hate generative AI and what it does to artists.'

The company believes that the current direction of generative AI poses a threat to human creativity, describing it as built on 'theft' and steering towards a 'barren future.'

Procreate's stance highlights the ongoing debate surrounding generative AI, with ethical and legal concerns about data scraping at the forefront.

This rejection of generative AI sets Procreate apart in the market, especially as competitors like Adobe and Canva face criticism for adopting AI features.

Adobe has faced backlash for its updated terms of service that allow access to user content for AI training, leading to concerns about user privacy and content ownership.

In contrast, Procreate reassured users that it will not adopt generative AI, access their data, or track their activity, addressing concerns raised by Adobe's controversial changes.

Procreate's anti-AI stance has garnered praise from users and digital artists who feel that generative AI exploits their work without permission or compensation.

As other platforms like Clip Studio Paint face user backlash over AI tools, Procreate's position is viewed as a genuine reflection of artist concerns.

Procreate is expanding into animation and desktop applications, reinforcing its commitment to supporting human creativity amidst the growing integration of AI technologies.

Despite being seen as an exception in the industry, Procreate believes that avoiding generative AI is a more fruitful path for the artistic community.

Some digital illustrators are turning away from applications that include generative AI features, such as Adobe Photoshop, in favor of Procreate's approach.

The decision by Procreate comes amid a broader conversation about copyright infringement, highlighted by a recent class-action lawsuit against generative AI companies.