The Apple Vision Pro is a head-mounted 'spatial computer' designed for a variety of functions, including productivity, video calls, and immersive content viewing, extending beyond traditional gaming.

Launched in the UK on July 12, 2024, the Vision Pro is priced at $3,499, making it one of Apple's most expensive consumer devices, which has contributed to sluggish sales.

Analysts suggest that for the new 'Apple Vision' to attract a broader consumer base, it should be priced around $1,500; otherwise, it may remain a niche product.

The Vision Pro enhances content consumption by allowing users to seamlessly transition between real and virtual environments, making it suitable for activities like meditation and immersive viewing.

Apple is also exploring the development of smart glasses, potentially named 'Apple Glass', but technical challenges have delayed their release.

Despite its high price and poor sales performance, Apple is already working on a second-generation model of the Vision Pro.

In addition to the second-generation Vision Pro, Apple is planning to release a lighter and less expensive headset, potentially named 'Apple Vision', by 2025.

While the Vision Pro boasts impressive technology, including near 4K visuals and advanced audio-visual experiences, its weight can make it uncomfortable for prolonged use.

The device has a battery life of approximately two hours for typical use and requires connection to an external battery pack, which may limit its usability.

The immersive environments created for the Vision Pro, developed in collaboration with National Geographic, have received positive feedback for their realism.

Compared to competitors like Meta's Quest 3 and Sony's PSVR2, the Vision Pro focuses more on productivity than gaming, which may limit its appeal.

To address criticisms regarding its weight, one potential strategy for future models of the Vision Pro could involve using lighter materials.