Nintendo president Shuntaro Furukawa reaffirmed the company's decision to avoid using generative AI technology in game development.

Furukawa cited concerns over intellectual property rights as a primary reason for this decision.

He acknowledged the creative potential of AI but stressed the importance of protecting Nintendo's unique gaming experiences created by human ingenuity.

This decision distinguishes Nintendo from other gaming companies like Microsoft and Electronic Arts, who are incorporating AI into their game development processes.

Nintendo's cautious approach aligns with its commitment to safeguarding its creative assets and delivering distinctive gaming experiences.

The company is currently focused on developing a successor to the Switch console, with a full reveal expected before April 2025.

This stance reflects a broader industry trend of dealing with the ethical and practical implications of using AI in game development.