Video game performers under SAG-AFTRA voted to strike over AI protections after failed contract negotiations with major studios like Activision and Warner Bros, starting on July 26 at 12:01 a.m.

Negotiations almost concluded with agreements on wages and safety, but a deadlock remains over AI protection issues.

Dispute arises over the definition of 'performers' in the contract, particularly concerning the inclusion of motion capture performers.

SAG-AFTRA insists on AI protections for performers to prevent abuse and ensure fair compensation and consent, emphasizing concerns about AI displacing actors and limiting opportunities.

The strike's impact on San Diego Comic-Con attendees is expected to be minimal as strike rules do not directly apply to promotion and publicity services at the event.

Negotiations between game studios and the union representing over 2,500 performers have been ongoing for a year and a half.

The previous interactive media contract lacked AI protections but included bonus compensation for performers after an 11-month strike in 2016.

The games industry lacks a unified negotiating body, potentially leading some developers to accept the union's demands.

The union previously authorized a strike with overwhelming support, representing a significant portion of eligible voters.

Crabtree-Ireland criticizes video game studios for not prioritizing fair AI protections despite lengthy negotiations and expresses confidence in members' determination for equitable treatment.

The Interactive Media Agreement, covering voiceover and on-camera work for video game characters, has been extended monthly as negotiations persist.