Apple is gearing up for its WWDC event, focusing on software updates for iOS, iPadOS, macOS, tvOS, visionOS, and watchOS.

CEO Tim Cook will address the company's efforts in generative AI research, with rumors of a potential partnership with OpenAI and AI enhancements for iOS 18.

Apple has been negotiating with Google and OpenAI to integrate AI features into their upcoming iPhone model and iOS 18.

Discussions with OpenAI include functions based on Apple's large language model (LLM), while the company is also in contact with AI startup Anthropic.

Tim Cook has acknowledged the need to resolve issues with a tool that could benefit from AI advancements, signaling renewed collaboration with OpenAI.

Analysts anticipate significant AI developments, hinting at collaborations with Google and OpenAI that could impact iPhone users and Apple's stock performance.

Apple is expected to unveil macOS 15 at WWDC 2024, with AI-related updates, including a refreshed System Settings menu and enhanced Siri capabilities.

TechCrunch will provide live coverage of the WWDC event.