Former President Donald Trump has joined TikTok under the username @realdonaldtrump.

Trump's first video from a UFC event quickly gained over 2.5 million likes, boosting his follower count to over 1.1 million.

Trump's campaign views TikTok as a valuable tool to engage with a younger audience and spread pro-Trump content.

President Joe Biden's campaign has also entered the TikTok space, reflecting a trend of politicians utilizing the platform.

TikTok CEO Shou Zi Chew has vowed to fight any potential ban in the US despite concerns about potential surveillance by China.

Both Biden and Trump are leveraging TikTok to reach young voters and promote their respective campaigns.

The platform's unique ability to engage with its 170 million US users, particularly hard-to-reach demographics, is being highlighted.