TikTok Unveils Symphony: AI Tools to Boost Global Content Creation at Cannes Lions
June 18, 2024TikTok announced Symphony, a suite of AI tools at the Cannes Lions International Festival of Creativity.
Symphony aims to help businesses and creators produce TikTok-specific content.
New features include AI avatars for multilingual ads, enhancing TikTok's global reach.
An Industry Advisory Board of creators has been formed to provide feedback on these tools.
Despite facing legal challenges in the US, TikTok is committed to advancing its AI initiatives.
Andy Yang, TikTok's head of creative product, believes these tools will boost opportunities for creators and advertisers globally.
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