TikTok Unveils Symphony: AI Tools to Boost Global Content Creation at Cannes Lions

June 18, 2024
TikTok Unveils Symphony: AI Tools to Boost Global Content Creation at Cannes Lions
  • TikTok announced Symphony, a suite of AI tools at the Cannes Lions International Festival of Creativity.

  • Symphony aims to help businesses and creators produce TikTok-specific content.

  • New features include AI avatars for multilingual ads, enhancing TikTok's global reach.

  • An Industry Advisory Board of creators has been formed to provide feedback on these tools.

  • Despite facing legal challenges in the US, TikTok is committed to advancing its AI initiatives.

  • Andy Yang, TikTok's head of creative product, believes these tools will boost opportunities for creators and advertisers globally.

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