Biden's $50M "Character Matters" Ad Blitz Targets Trump Ahead of Key Debate

June 18, 2024
Biden's $50M "Character Matters" Ad Blitz Targets Trump Ahead of Key Debate
  • President Biden's campaign is launching a $50 million TV ad campaign titled 'Character Matters.'

  • The ad highlights a court ruling against Donald Trump on 34 charges.

  • The goal is to contrast Biden's leadership with Trump's legal troubles ahead of their debate on June 27.

  • Biden's campaign is targeting minority communities with over $1 million in media spending.

  • The focus is on swaying disillusioned Democrats and independents with Trump's legal issues.

  • Despite a drop in Biden's approval ratings, especially among progressive young voters critical of his stance on Israel, the campaign is intensifying efforts.

  • The central issue for Biden's campaign is making Trump's character a focal point in the tightening race.

  • In Florida, Trump initially called for a primary challenge against Rep. Laurel Lee but later endorsed her re-election bid.

  • Iowa remains firmly in Trump's favor with a significant lead over Biden.

  • Both campaigns are preparing for the upcoming election with contrasting strategies aimed at undecided voters.

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