Biden's $50M "Character Matters" Ad Blitz Targets Trump Ahead of Key Debate
June 17, 2024President Biden's campaign is launching a $50 million TV ad campaign titled 'Character Matters.'
The ad highlights a court ruling against Donald Trump on 34 charges.
The goal is to contrast Biden's leadership with Trump's legal troubles ahead of their debate on June 27.
Biden's campaign is targeting minority communities with over $1 million in media spending.
The focus is on swaying disillusioned Democrats and independents with Trump's legal issues.
Despite a drop in Biden's approval ratings, especially among progressive young voters critical of his stance on Israel, the campaign is intensifying efforts.
The central issue for Biden's campaign is making Trump's character a focal point in the tightening race.
In Florida, Trump initially called for a primary challenge against Rep. Laurel Lee but later endorsed her re-election bid.
Iowa remains firmly in Trump's favor with a significant lead over Biden.
Both campaigns are preparing for the upcoming election with contrasting strategies aimed at undecided voters.
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