FCC Chairwoman Jessica Rosenworcel is advocating for new regulations requiring TV and radio broadcasters to disclose AI-generated content in political ads.

The aim is to address concerns about deepfakes impacting elections by promoting transparency to combat misinformation and manipulation.

This proposal follows global concerns about deepfakes and the introduction of the DEFIANCE Act by US lawmakers.

India's Ministry of Information and Technology is considering similar regulations on deepfakes.

The FCC's focus is on disclosure rather than banning AI-generated content, marking a significant step in addressing these issues.

Online platforms like Meta are already taking measures to address AI in political ads.

Despite bipartisan efforts, the passage of significant legislation during an election year remains uncertain.

GOP leaders, including Mitch McConnell, oppose such regulations, while state legislatures are moving towards regulating AI in political communications.

The FCC seeks public input on defining AI-generated content and emphasizes transparency as AI tools become more widespread.

The FCC currently lacks the authority to regulate AI-generated political content on streaming platforms, highlighting a gap in oversight.

The proposal is under review by FCC Commissioners and could lead to public comments if approved.