Atari has acquired the Intellivision brand from Intellivision Entertainment LLC, ending a long-standing console rivalry.

The acquisition aims to unite fans of both brands and plans to expand distribution, develop new titles, and create collections of Intellivision games through Atari-owned studio Digital Eclipse.

Intellivision Entertainment LLC will rebrand and continue work on the Amico console under license from Atari, despite previous financial challenges.

Atari CEO Wade Rosen and Intellivision Entertainment CEO Phil Adam are optimistic about the partnership, marking a new chapter in gaming history.

New Intellivision merchandise is now available on Atari's website, with more products to come.

The Amico platform is currently available on Android and soon on Apple iOS.

Former Intellivision CEO Tommy Tallarico, associated with the Amico, has faced controversy in the industry, but the acquisition marks a significant development in the home console market.