OpenAI CEO Sam Altman apologized to Scarlett Johansson for using a synthetic voice resembling hers in their ChatGPT-40 A.I. model without permission.

This incident led to potential legal action and the suspension of the Sky voice feature in the ChatGPT-40 model.

Google announced at Google Marketing Live 2024 that Search and Shopping ads will now appear in AI Overviews atop search results for complex queries.

This new ad placement could potentially reduce click-through rates to a brand's site.

Early user testing of the AI Overviews showed positive feedback on their usefulness.

Anu Adegbola, a Paid Media Editor, highlighted the impact of this new feature on paid search and social media advertising.

Adegbola emphasized the need to balance AI-generated content with driving valuable traffic to publishers and creators.

Google's move signifies its push towards monetizing its AI investments but raises concerns about the intrusiveness of ads and their impact on the objectivity of search results.

These events underscore the evolving landscape of AI in marketing campaigns and raise questions about the boundaries of technology and entertainment in Hollywood.