Adobe Lightroom has launched AI-powered features, Generative Remove and Lens Blur, to enhance photo editing for desktop and mobile users.

Generative Remove, using the Firefly generative machine learning model, allows users to eliminate unwanted elements and replace them with a natural background simulation.

Lens Blur enables users to add aesthetic blur effects with one click, considering background elements for realistic results.

These updates aim to provide new creative possibilities while saving time.

Adobe has also expanded its enterprise supply chain solution with AI-powered capabilities in Adobe Express for Enterprise, facilitating content creation and publication across various channels.

Content Credentials are automatically attached to photos edited with Generative Remove and Lens Blur, ensuring transparency and compliance with copyright and intellectual property rights.

Since March 2023, over 8 billion images have utilized Adobe's generative AI features, focusing on empowering social media, sales, and communication teams.

Photographer John Ricard praised the new features for their ease of use and effectiveness in enhancing photo quality.