Peacock to Hike Prices: Premium Plans Up Amid Subscriber Growth
April 30, 2024![Peacock to Hike Prices: Premium Plans Up Amid Subscriber Growth](https://cdn.brief.news/images/stories/42256edd489cac789f10747b675060e94f2e01a0e3620ea36557631a223146b5379baac156fb0bf1cc03e1d8b96b3c88484091fb70a4700d5fb722812e451449.jpg)
Peacock is raising its monthly and annual subscription prices starting July 18, 2024.
The ad-supported Peacock Premium will increase from $5.99 to $7.99 per month, and Peacock Premium Plus from $11.99 to $13.99 per month.
Annual Peacock Premium rates will rise from $59.99 to $79.99, and Premium Plus from $119.99 to $139.99.
Current subscribers will be subject to new pricing on or after their billing date post-August 17.
New customers can lock in the current rate of $5.99 from July 12 to July 17 and gain access to the Paris 2024 Summer Olympics.
Peacock's subscriber base has grown to 34 million, with a recent addition of 3 million paid subscribers.
Despite its growth, Peacock continues to operate at a loss for Comcast.
Xfinity and Instacart Plus customers might be eligible for complimentary Peacock Premium access.
Industry-wide streaming service price increases are anticipated to persist throughout 2024.
Summary based on 9 sources
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The Verge • Apr 29, 2024
Peacock is getting a $2 price increase![Peacock Is Raising its Subscription Prices Again](https://cdn.brief.news/images/links/299591f1822d07c329427f304b4a14f1bb4ee0d450af673d8c3563c64d4686d2759e4b80b832ed3f9221a5e63ffa4afc9f267906b1e212c7afded51bc6d8e372.jpg)
CNET • Apr 29, 2024
Peacock Is Raising its Subscription Prices Again![Peacock Is Raising Prices: Here’s How to Stream the 2024 Summer Olympics for $5.99](https://cdn.brief.news/images/links/e130635a097d6f97bb05d0ec71185eda1778252cdc7a3b52b0330e27b0617a22b60405fdc1d6e94bececa5e4e51a0b5cc53bf6f6fefde7e4349178bfb4976b44.jpg)
Gizmodo • Apr 29, 2024
Peacock Is Raising Prices: Here’s How to Stream the 2024 Summer Olympics for $5.99