Peacock is raising its monthly and annual subscription prices starting July 18, 2024.

The ad-supported Peacock Premium will increase from $5.99 to $7.99 per month, and Peacock Premium Plus from $11.99 to $13.99 per month.

Annual Peacock Premium rates will rise from $59.99 to $79.99, and Premium Plus from $119.99 to $139.99.

Current subscribers will be subject to new pricing on or after their billing date post-August 17.

New customers can lock in the current rate of $5.99 from July 12 to July 17 and gain access to the Paris 2024 Summer Olympics.

Peacock's subscriber base has grown to 34 million, with a recent addition of 3 million paid subscribers.

Despite its growth, Peacock continues to operate at a loss for Comcast.

Xfinity and Instacart Plus customers might be eligible for complimentary Peacock Premium access.

Industry-wide streaming service price increases are anticipated to persist throughout 2024.