Meta Platforms Inc. is rebranding its Quest operating system to Meta Horizon OS and opening it up to third-party headsets.

Meta has partnered with Xbox to release a limited-edition Meta Quest VR headset that includes an Xbox controller and Game Pass.

ASUS and other tech companies are developing new gaming headsets that will operate on the Meta Horizon OS.

The Meta Quest 3, a product of Meta's VR hardware, is priced starting at $500 for the 128GB version.

CEO Mark Zuckerberg's vision positions Meta Horizon OS to become akin to the Windows of spatial computing.

Meta's strategy involves diversifying VR device offerings to capture a mass market, similar to Google's approach with Android.

The collaboration with Xbox indicates Microsoft's increased interest in entering the VR and wearable tech space.