Disney Plus is planning to launch ad-supported channels within its app.

The channels will contain pre-programmed content alongside commercials.

This strategy echoes that of NBCUniversal's Peacock, which has over 50 live channels.

The initiative aims to increase subscriber revenue and extend user engagement time.

The move reflects an industry trend of blending streaming with traditional TV elements.

The strategy raises questions about the direction of streaming: replication of TV or continued innovation.