Telegram CEO Pavel Durov announced the launch of a new ad platform that rewards channel owners with toncoin on the TON blockchain.

Following the announcement, TON's price surged by 25%, exceeding $3.016.

The ad platform will expand to nearly 100 countries in March, allowing channel owners to earn 50% of ad revenue.

All ad platform transactions will be conducted on the TON blockchain, signaling potential for increased TON adoption and value.

Telegram's move benefits content creators and may significantly influence both the cryptocurrency market and social media industry.

With 800 million monthly active users, Telegram's new ad platform could bring substantial traffic and engagement to the TON blockchain.