Beyoncé's Spectacular 'Beyoncé Bowl' Halftime Show Draws Millions, Teases New Project
December 30, 2024Her daughter, Blue Ivy Carter, also participated as a dancer, a role she previously held during the Renaissance World Tour.
On December 25, 2024, Beyoncé headlined the NFL’s Christmas Day Halftime Show in Houston, Texas, performing songs from her latest album 'Cowboy Carter' for the first time live.
The halftime show attracted over 27 million viewers, peaking during her performance, which trended globally under the hashtag #BeyoncéBowl.
Beyoncé's dramatic 12-minute performance began with her entrance on horseback, dressed in a white cowgirl outfit, showcasing her unique interpretation of country music.
The performance strategically coincided with the Grammy Awards' final voting period, aiming to renew interest in 'Cowboy Carter'.
Beyoncé surprised the audience by inviting Post Malone to join her for their collaboration 'Levii’s Jeans,' alongside other guest artists like Shaboozey and Reyna Roberts.
The setlist exclusively featured tracks from 'Cowboy Carter,' including renditions of '16 Carriages,' 'Blackbird,' 'YA YA,' and 'Jolene,' the latter featuring a voiceover from Dolly Parton.
Highlights of the performance included '16 Carriages,' nominated for best country solo performance, and 'YA YA,' nominated for best Americana performance.
The album 'Cowboy Carter' has become the most Grammy-nominated album by a female artist, highlighting its critical acclaim and significance.
After the show, Beyoncé teased a new project set for release on January 14, 2025, hinting at it with a video of herself riding a white horse.
Fans can watch the performance, dubbed the 'Beyoncé Bowl,' which will debut on Netflix later this week.
As speculation grows regarding potential tour or album announcements, the outcome for 'Cowboy Carter' at the Grammys remains to be seen.
Summary based on 4 sources
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Sources
Billboard • Dec 29, 2024
Post Malone Sends Heartfelt Message to Beyoncé After Joining Her Christmas Day Halftime ShowThe Hollywood Reporter • Dec 31, 2024
Did Beyoncé Clinch an Album of the Year Win With Her Netflix Xmas Halftime Show?The Source Logo • Dec 30, 2024
Post Malone Thanks Beyoncé for Sharing 'Beyoncé Bowl' Stage