Veo is currently in private preview, while Imagen 3, which enables users to create photorealistic images with mask-based editing features, will be generally available to all Vertex AI users next week.

However, concerns have been raised regarding the reliance on AI for advertising, as it may lead to a proliferation of low-quality ads due to companies prioritizing speed and cost.

Despite these concerns, these AI tools are expected to enhance brand awareness and engagement by providing dynamic content for businesses across various platforms.

Google has launched its generative AI video model, Veo, on the Vertex AI platform, allowing businesses to create high-quality 1080p videos from text or image prompts.

To address copyright issues, Google has introduced prompt-level filters and an indemnity policy, protecting eligible users from infringement claims related to its outputs.

The future impact of these technologies could reshape content creation industries, enabling quicker and more cost-effective marketing campaigns.

Early adopters like Agoda have reported significant efficiency improvements in video ad production by using Veo, highlighting its practical benefits.

Veo allows companies to convert existing creative assets into dynamic, production-ready visuals, facilitating creative expression and improving video production workflows.

Agoda is experimenting with these technologies to create customized visuals for promotions, despite some concerns about the quality of the output.

OpenAI plans to showcase its competing text-to-video tool, Sora, during its upcoming event, indicating the competitive landscape in AI video generation.

This launch reflects Google's ongoing competition with OpenAI and other tech companies in the AI space, emphasizing the importance of ethical standards in technology.

Companies like Mondelez International and Quora are already utilizing these technologies to enhance their creative workflows, demonstrating their potential to transform digital content creation.