Crypto.com has launched a new trust company in the US, named Crypto.com Custody Trust Company, to bolster its operations in North America.

The platform is set to migrate digital assets for its US and Canadian customers to this new custody platform in the coming weeks, ensuring a smooth transition.

This trust company will offer custody services for digital assets specifically to high-earning individuals and qualified institutions across the US and Canada.

In October 2024, Crypto.com expanded its presence in the US market by acquiring Watchdog Capital, an SEC-registered broker-dealer.

Despite facing regulatory challenges throughout 2024, Crypto.com has successfully expanded globally, including its acquisition of Watchdog Capital.

In August 2024, Crypto.com made headlines by becoming the first cryptocurrency sponsor of the UEFA Champions League, significantly enhancing its brand visibility in sports.

Last year, the company secured regulatory approval in the UK, obtaining Electronic Money Institution (EMI) status from the Financial Conduct Authority (FCA).

During this meeting, Crypto.com expressed its intent to collaborate with the incoming administration on establishing clear regulations for the cryptocurrency industry.

Earlier in December 2024, Crypto.com CEO Kris Marszalek met with President-elect Donald Trump at Mar-a-Lago, where the company withdrew a lawsuit against the US Securities and Exchange Commission initiated in October.

The withdrawal of the lawsuit was part of a broader strategy to work with the new administration on creating a regulatory framework for the crypto sector.

As Trump aims to position the US as 'the world’s crypto capital,' he is appointing pro-industry leaders to key regulatory roles ahead of his presidency starting in January.

The US market is witnessing a rise in regulated digital asset custodians, with companies like BitGo and Fireblocks also launching licensed custody services.