Effective December 21, 2024, the annual subscription cost for X Premium+ will increase from $168 to $229 for new subscribers.

This price hike marks the largest increase for U.S. subscribers since Elon Musk's acquisition of the platform in 2022.

The increase is part of a strategy to support a revenue-sharing model for content creators, linking their earnings to their contributions.

Despite the rise in Premium+ costs, the basic X subscription tier remains unchanged at $3 per month.

X has seen a loss of 2.7 million active users in recent months, with many migrating to competing platforms like Bluesky and Threads.

This user exodus, combined with a significant drop in advertising revenue, has prompted the need for increased subscription fees.

X justifies the Premium+ price increase by highlighting benefits such as an ad-free experience, access to advanced features like Radar and Grok AI, and support for its Creator Program.

The Premium+ subscription also includes features like prioritized replies in threads and the ability to write and share entire articles.

Price adjustments for subscriptions made through X's website will vary by region, with some countries experiencing drastic increases.

In Nigeria, for instance, the Premium+ cost will surge from under $5 to $22, reflecting one of the highest increases globally.

As X shifts its revenue model towards subscriptions, the impact on user adoption of its premium features remains uncertain.

Musk's strategy emphasizes subscriptions as a primary revenue source, moving away from a heavy reliance on advertising.