AMD is set to unveil its new RDNA 4 flagship GPU, rumored to be named the Radeon RX 9070 XT, which will adopt a new Radeon 9000 branding.

With CES 2025 just around the corner, more details about these GPUs are expected to emerge shortly.

The Navi 48 is anticipated to be priced around $500, directly competing with NVIDIA's RTX 5070, which is expected to fall within a similar price range.

Despite notable performance enhancements, AMD is strategically avoiding the high-end market, focusing instead on delivering value to consumers.

To capture market share, AMD must provide better value compared to both its existing products and NVIDIA's offerings.

Concerns linger regarding AMD's ray-tracing performance, with hopes that the upcoming generation will address past criticisms and appeal to more PC gamers.

There are worries about the 128-bit memory bus in mid-range and budget models, as enthusiasts had expected higher specifications.

AMD's strategy aims to increase its GPU market share with RDNA 4, which is crucial for gaining developer support against NVIDIA's current dominance.

AMD CEO Dr. Lisa Su has indicated that RDNA 4 will significantly enhance gaming performance, although specific details remain unclear.

Skepticism surrounds AMD's decision to change its GPU naming scheme, as the leap from the Radeon 7000 to 9000 series should suggest substantial performance improvements.

The RX 9070 XT would have traditionally been named the RX 9700 XT under AMD's previous conventions, raising questions about the rationale behind this shift.

An aggressive pricing strategy for the RDNA 4 series is essential for AMD to attract consumers and gain the necessary developer support.