Sora, launched just weeks earlier, allows users to generate videos from text prompts and has been praised for its user-friendly interface and rapid video generation capabilities.

OpenAI is offering unlimited access to its AI video generator, Sora, for all ChatGPT Plus subscribers during the holiday season, a move announced by CEO Sam Altman.

This promotion, which began on December 23, 2024, is made possible due to decreased GPU demand as many users take a holiday break.

The unlimited access operates through a 'relaxed queue,' which may result in longer video generation times but allows users to explore Sora's features more freely.

For users looking for alternatives after the promotion, services like Runway and Haiper offer different pricing models for video generation.

Looking ahead, the AI video generation landscape is expected to evolve significantly in 2025, with new innovations and competitors on the horizon.

The platform enables users to create videos based on prompts and includes features like a Storyboard tool for combining multiple videos into longer sequences.

While users can enjoy unlimited video generation, some restrictions apply, such as video resolution limits and a prohibition on animating images of people.

Despite the emergence of competitors, Sora continues to deliver rapid video generation, often completing tasks in under a minute.

This holiday offer encourages users to take advantage of the reduced server demand in December to create high-quality 720p resolution videos.

OpenAI plans to introduce dedicated pricing for Sora in the New Year, potentially offering an unlimited subscription separate from ChatGPT.

The initiative aims to alleviate server load while allowing users to create videos without the usual queue limitations during this festive period.