OpenAI has launched a new search feature for ChatGPT, initially available to Plus subscribers, that allows real-time web searches and provides users with direct, conversational answers, reducing the need for traditional search engines.

This new functionality was unveiled during OpenAI's '12 Days of OpenAI' holiday showcase on December 17, 2024, marking Day 8 of the event.

The rollout of this AI-powered search function positions OpenAI in direct competition with Google, as it seeks to enhance user engagement.

However, a study has raised concerns about the accuracy of ChatGPT's search capabilities, revealing that it failed to provide accurate citations in 153 out of 200 tested quotes.

While the AI search offers advantages, such as quick answers and context, it also poses risks, including potential inaccuracies and a decline in critical thinking among users.

To bolster the reliability of its search engine, OpenAI has secured content licensing agreements with major news outlets like the Associated Press and Reuters.

The search feature also allows users to find local events, displaying them with descriptions and links, which enhances the overall user experience.

Users are encouraged to treat AI-generated responses as starting points and to cross-check information with trusted sources to ensure its reliability.

Additionally, the feature lacks the ability to cite multiple sources for single pieces of information, which has sparked discussions about transparency in source selection.

These partnerships aim to enhance transparency and trust in the information provided by ChatGPT, as it now includes links to sources for users to verify accuracy.

As competition intensifies, Google has responded by developing its own AI tools, including the Bard chatbot, to maintain its market position against emerging AI-driven solutions.

In this rapidly evolving landscape, leading AI companies are introducing new features to enhance user experience and stay competitive, addressing challenges such as misinformation and copyright concerns.