Despite the postponement, Bentley is actively developing its first electric vehicle, a luxury urban SUV, which is set to debut in 2026 and launch in 2027.

Walliser acknowledged that while luxury brands like Bentley are somewhat shielded from mass-market challenges, they still face issues such as poor charging infrastructure outside major markets.

Bentley's strategic investments aim to seamlessly transition to an all-electric lineup while reinforcing its status as a leader in the luxury automotive sector.

Walliser noted that current automotive market conditions and customer hesitance towards EVs have influenced Bentley's decision-making process.

On November 7, 2024, Bentley's CEO, Frank-Steffen Walliser, announced a strategic shift in the company's electrification plans, postponing the goal of a fully electric lineup from 2030 to 2035.

Walliser emphasized the importance of adapting to current market conditions while maintaining Bentley's commitment to a decarbonized future and its luxury vehicle heritage.

This new electric SUV will feature a unique sound and is designed to be more compact than traditional Bentleys, catering to urban driving needs.

The electric model is expected to deliver over 600 horsepower and 740 lb-ft of torque, utilizing dual permanent synchronous magnet e-motors and an 800-volt system for fast charging.

The delay in the EV rollout was attributed to software and architectural development challenges rather than solely market conditions.

To support this transition, Bentley is investing in new facilities, including a dedicated EV assembly line and a new paint shop at its Crewe headquarters.

Matthias Rabe, Bentley's head of research and development, indicated that the company may continue to produce internal combustion engine vehicles as long as market demand exists.

The company recognizes that legislative changes and increased competition are significant factors driving its move towards electrification.