Apple is reportedly developing smart glasses aimed at a broader mass-market appeal, contrasting with its high-end Vision Pro headset.

To gauge market preferences, Apple plans to conduct focus groups exclusively with internal employees to ensure confidentiality.

The anticipated affordable version of the Vision Pro is expected to launch at around $2,000, utilizing cheaper materials and components to achieve a lower price point.

In comparison, the original Vision Pro headset debuted in the U.S. at a price of $3,499, indicating that the new model will be approximately $1,000 less.

However, there are concerns that creating a cheaper model could necessitate cutting essential features, which might reduce its overall appeal.

The Vision Pro features the world's first spatial operating system, VisionOS, allowing users to interact with digital content using their eyes, hands, and voice.

The competitive landscape for extended reality (XR) is intensifying, with Meta recently launching the $300 Quest 3S, which poses a significant challenge for Apple's entry into the market.

As Meta's Horizon OS becomes accessible to third parties, the company is solidifying its position in the XR market, further complicating Apple's strategy.

Rumors about a budget Vision Pro have circulated for about a year, reflecting ongoing interest despite the current model's high price.

Kuo has indicated that the development of this affordable headset may take an additional two years, delaying its availability to consumers.

Despite the technological ambitions, the lack of a 'killer app' that resonates with mainstream consumers remains a significant barrier for the Vision Pro.

Ultimately, Apple faces the challenge of not only pricing but also demonstrating compelling real-world applications for its devices to attract a broader user base.