Individuals at higher risk for strokes include those over 50, people from Black and South Asian backgrounds, and new mothers, with various risk factors such as unhealthy lifestyle choices and certain medical conditions.

A study found that many stroke patients believe multiple symptoms are needed before seeking help, while only one symptom is sufficient to warrant emergency assistance.

Prompt treatment is essential not only for survival but also for reducing the likelihood of long-term effects such as paralysis and memory loss.

The campaign highlights the 'golden hour'—the first 60 minutes after stroke symptoms appear—as the most crucial time for effective treatment to save brain tissue.

Common stroke symptoms include sudden weakness or numbness on one side of the body, facial drooping, arm weakness, slurred speech, confusion, severe headaches, and dizziness.

The updated campaign builds on the Act FAST initiative, which encourages recognizing critical signs of a stroke such as facial weakness, arm weakness, and speech difficulties.

The campaign will feature TV and radio advertisements, including a film showcasing stroke survivors reflecting on their life-saving 999 calls.

In the UK, approximately 100,000 strokes occur annually, with projections suggesting this number could rise to 151,000 by 2035, making it the fourth leading cause of death.

A new campaign by NHS England emphasizes the critical importance of dialing 999 immediately upon noticing stroke symptoms to save lives and minimize lasting damage.

Recent data shows that the average Brit waits 88 minutes to call emergency services after recognizing stroke symptoms, which can significantly hinder recovery.

Dr. David Hargroves, NHS England's national clinical director for stroke, stresses that approximately 2 million brain cells can be lost every minute during a stroke, making rapid diagnosis and treatment imperative.

The Stroke Association points out that surviving a stroke often leads to a long and challenging recovery process, reinforcing the need for immediate action when symptoms are recognized.