Perplexity handles over 100 million queries per week and aims to reach 100 million daily queries, as noted by CEO Aravind Srinivas.

Despite these advancements, Srinivas acknowledged that the company does not fully understand how its AI ranks product recommendations, highlighting the complexity of the algorithms.

Perplexity aims to provide unbiased product recommendations through easy-to-read cards, ensuring that no sponsored content influences the suggestions.

The company does not receive any commission from sales made through 'Buy with Pro', focusing instead on increasing search queries as its primary revenue source.

Currently, Perplexity does not charge a fee for purchases made through its platform, further enhancing its competitive edge.

With Black Friday and Cyber Monday approaching, consumer spending data indicates strong expenditure levels in North America and Europe, which could benefit Perplexity's new shopping feature.

The 'Buy with Pro' feature has been tested with about 1,000 users over six weeks, providing valuable insights into its effectiveness.

Perplexity AI has launched a new e-commerce feature called 'Buy with Pro' for its U.S. pro users, allowing them to purchase products directly through the platform.

This feature includes a 'Snap to Shop' tool that enables users to visually search for products by uploading images.

The entry of Perplexity into AI-driven shopping could significantly disrupt the digital commerce landscape, attracting investor interest and reshaping retail strategies.

To enhance product visibility, Perplexity is introducing a Merchant program aimed at helping large retailers provide real-time product specifications.

Currently, the startup is raising new investments that could value the company at $9 billion, reflecting growing investor interest in AI firms.