Google's Gemini AI chatbot has launched a new memory feature, allowing users to save personal information about their preferences and life, enhancing the overall user experience.

Currently, this feature is exclusive to Gemini Advanced subscribers using the service in English, reflecting Google's focus on refining its AI tools.

The memory feature enables users to view, edit, or delete shared information and track its usage in responses, aiming to create a smarter AI experience by reducing repetitive input.

This update is designed to improve context understanding, allowing for more personalized and efficient interactions compared to basic context awareness.

While enhancing productivity, the update ensures users retain control over their personal information, addressing privacy concerns amid criticisms about data collection by AI chatbots.

Google has assured that user memories will not be used to train AI models, although critics remain wary of the risks associated with storing sensitive data.

These advancements signify Google's commitment to evolving Gemini into a more intelligent conversational partner, essential for personalized assistance in daily activities.

Despite Gemini's current position trailing behind ChatGPT, which leads the market, these updates and deeper integration with Google Workspace may help it close the gap.

The introduction of this memory capability aligns with industry trends, as other companies like Microsoft are also developing memory-based AI technologies.

This memory feature is particularly beneficial for creative professionals, students, and multitaskers, helping them stay productive while maintaining control over their data.

To enhance privacy, users can disable 'Gemini Apps Activity' to prevent their saved conversations from being reviewed by Google employees.

However, Google has not clarified whether it can access information stored in the memory feature or if deleting information removes it from its servers.