Gemini, the New York-based cryptocurrency exchange founded by Cameron and Tyler Winklevoss, has officially launched operations in France, positioning itself as a key player in the growing market driven by increasing cryptocurrency adoption and a supportive regulatory environment.

Under the DASP regime and the EU's Markets in Crypto-Assets Regulation (MiCA), French users can now deposit, trade, and store over 70 digital assets through a fully localized platform available in French.

Users in France can conveniently deposit in euros and British pounds using local payment options such as debit cards, bank transfers, and Apple Pay, enhancing the accessibility of the platform.

For more experienced traders, Gemini offers access to over 80 trading pairs and various API integrations, catering to both retail and institutional investors.

Institutional clients can take advantage of Gemini's over-the-counter (OTC) desk and eOTC trading system, which provide secure and efficient solutions for executing large transactions with deep liquidity.

This launch comes just weeks before the full implementation of the MiCA regulations at the end of 2024, which will allow registered companies to operate across all 27 EU member states.

Gillian Lynch, CEO for the UK and Europe, has expressed plans to enhance service offerings and payment options to further improve accessibility for French customers.

Emphasizing the importance of localization, Lynch noted that the platform is fully translated and optimized for French users.

Gemini Intergalactic Europe, the company's affiliate, secured digital asset service provider registration in France in December 2023 and is also registered with the central bank of Ireland.

The Winklevoss twins gained fame through their legal battle with Mark Zuckerberg, which was depicted in the film 'The Social Network', and they have since become influential figures in the cryptocurrency space.

Following their settlement with Zuckerberg, which netted them $65 million, the twins partially invested in Bitcoin, recognizing its potential as an emerging digital asset.

Their interest in Bitcoin was sparked by David Azar during a stay in Ibiza, who was associated with the crypto platform BitInstant.