Genius Group Limited (GNS), an AI-powered education company, is adopting a 'Bitcoin-first' strategy, committing to allocate 90% of its current and future reserves to Bitcoin and investing a total of $120 million.

As part of this strategy, the company has launched a Bitcoin treasury, purchasing 110 BTC for $10 million at an average price of $90,932 each.

This move comes on the heels of a challenging year for Genius Group, which saw its stock value plummet 86% and the removal of its CEO, yet the firm remains optimistic about its new direction.

Following the announcement of its Bitcoin strategy, GNS shares surged by as much as 50% in premarket trading, ultimately closing at $0.91 on November 18, reflecting a 22% increase in November.

Looking ahead, Genius Group projects a minimum pro forma revenue of $105 million for Fiscal Year 2024, marking a 50% increase from the previous year.

In Fiscal Year 2023, the company reported a 27% revenue growth to $23.1 million, driven by a 150% increase in pro forma revenue to $70.4 million following the acquisition of FatBrain AI.

To enhance Bitcoin literacy, Genius Group plans to introduce Bitcoin as a payment option on its EdTech platform and launch the 'Web3 Wealth Renaissance' education series.

Despite its recent challenges, including ongoing litigation that could lead to damages exceeding $250 million, the company is positioning itself as a leader in integrating blockchain technology with education.

The trend of companies adopting Bitcoin as a reserve asset reflects a growing confidence in digital currencies as a hedge against economic uncertainty.

This year has seen a significant rise in Bitcoin's acceptance among institutional investors, with major firms like BlackRock and Fidelity showing increased interest.

Genius Group's strategy aligns it with other corporations, such as MicroStrategy, which recently purchased an additional 51,780 Bitcoin, emphasizing a broader trend of corporate Bitcoin adoption.

To further support its initiatives, CEO Roger Hamilton announced plans to launch a podcast aimed at guiding other companies on adopting Bitcoin as a treasury reserve.