Netflix is investing significantly in NFL broadcasts, reportedly paying $75 million per game to secure live streaming rights, aiming to compete with established broadcasters.

The Christmas Day matchup is particularly significant, as both teams are contenders for the playoffs, adding to the event's overall excitement.

Beyoncé is set to perform at the halftime show for the NFL Christmas Day game, featuring the Houston Texans against the Baltimore Ravens, which will be streamed live on Netflix.

This performance marks the debut of songs from her latest album, 'Cowboy Carter,' released in March 2024, which has been hailed as one of the most influential country albums.

The album features collaborations with several artists, including Miley Cyrus, Post Malone, and others, showcasing Beyoncé's genre-blending approach to music.

Beyoncé's upcoming halftime show follows the disappointment of her album receiving no nominations at the 2024 Country Music Association Awards, highlighting her ongoing struggle for recognition in the industry.

Fans, known as the Beyhive, are expressing excitement about the performance, especially after Beyoncé's recent success with 'Cowboy Carter'.

The halftime show is produced by Beyoncé's Parkwood Entertainment in collaboration with Jesse Collins Entertainment, ensuring a high-quality production.

While financial details of the performance remain undisclosed, Beyoncé is expected to earn millions, potentially surpassing her earnings from the 2013 Super Bowl halftime show.

The announcement of the halftime show was made on November 17, 2024, via a video teaser that showcased Beyoncé's dynamic performance style.

Promotional efforts for the event include a teaser video featuring Beyoncé in a striking red, white, and blue outfit, aligning with the themes of her album.

Beyoncé has expressed gratitude for her journey with 'Cowboy Carter,' emphasizing her commitment to breaking barriers for Black female artists in the music industry.