Tesco Launches £4M Initiative to Boost Fruit & Veg Intake for 140,000 UK Schoolchildren

October 9, 2024
Tesco Launches £4M Initiative to Boost Fruit & Veg Intake for 140,000 UK Schoolchildren
  • Tesco anticipates a 23% increase in fruit and vegetable consumption among school-aged children as a result of this initiative.

  • Under Head Food Educator Tom Walker, students learn about the entire food process from 'seed to spoon', acquiring essential cooking skills.

  • The initiative has also donated £1,000 to support the kitchen and garden at Mandeville Primary School, which focuses on healthy eating education.

  • This program is part of Tesco's broader Stronger Starts community initiative, which has provided over £9 million in funding to support healthier lifestyles since June 2022.

  • Research indicates that only 12% of children aged 11 to 18 meet the recommended daily intake of fruits and vegetables, highlighting a significant dietary deficiency.

  • Tesco has launched the Fruit & Veg for Schools initiative, aiming to provide fresh produce to 140,000 children in 400 schools across the UK.

  • With a £4 million investment, the program targets children in deprived areas to help them meet their five-a-day fruit and vegetable intake.

  • Poppy O'Toole, a Michelin-trained chef and social media influencer known as The Potato Queen, has become the ambassador for this initiative.

  • Ken Murphy, Tesco Group Chief Executive, emphasized the initiative's goal of ensuring every participating child receives at least one piece of fresh produce daily.

  • The initiative seeks to change perceptions of healthy food, making it enjoyable and nutritious for children nationwide.

  • O'Toole's mission is to make fruits and vegetables appealing to young audiences, challenging the stereotype that they are boring.

  • Headteacher Marc Thompson noted that involving children in growing food increases their willingness to try and eat it.

Summary based on 6 sources


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