Tim Holden, director at ProperTies Living, stated that the initiative aims to provide secure and comfortable living spaces for a diverse range of residents.

Royal London Asset Management Property has made a significant entry into the UK build-to-rent sector by acquiring 500 apartments across Bracknell and Slough.

The acquisitions include a 349-flat site in Bracknell and a 151-flat building in Slough, with future plans to expand into family housing.

The company aims to build a portfolio of 8,000 Build To Rent units, focusing on quality and affordable private rented homes in underserved suburban markets and commuter areas in major UK cities.

To manage these properties, Royal London has launched ProperTies Living, a residential property management platform that will oversee the assets.

ProperTies Living enables Royal London Asset Management to maintain control over operational assets due to its vertically integrated structure.

The initiative emphasizes engaging closely with residents to deliver high-quality service and amenities in future developments.

Among the projects, Aspire in Slough is a nine-storey apartment block set to complete in spring 2024, featuring sustainable design elements and high EPC ratings.

Another notable project, The Beeches in Bracknell, is a forward-funded development expected to be completed by the second quarter of 2027, consisting of 349 units across seven blocks.

Mark Evans, head of property at Royal London Asset Management, highlighted the goal of generating long-term income for pension customers by investing in resilient assets.

The focus on these developments reflects a growing demand for high-quality homes in the UK, particularly in suburban and commuter areas.

ProperTies Living will facilitate close engagement with occupiers, ensuring a high standard of living for future residents.