Meta has unveiled an AI-powered video editing tool called Movie Gen for Reels, designed to enhance social media content creation.

This new tool simplifies the creation of animated video content, providing advertisers with opportunities even without filming capabilities.

During Advertising Week, Meta announced additional advertising updates, focusing on AI video animation tools and expanded collaboration options for creators.

Initially, the AI tools will be available within Facebook and Instagram in the UK, but there is currently no timeline for a rollout in the EU due to regulatory challenges.

Mark Zuckerberg shared the expansion plans via his WhatsApp channel, highlighting the chatbot's availability in more languages and countries.

Meta's AI features are set to reach 43 countries and support a dozen languages, aiming to become the world's most used AI assistant with nearly 500 million monthly active users by year-end.

Early feedback from advertisers has been positive, as the Image Animation feature helps create engaging promotions with limited resources.

As a result of these advancements, consumers can expect more targeted ads on Facebook and Instagram.

Meta has reached an agreement with the UK's Information Commissioner’s Office to train its AI models on posts from UK users who consent to data usage.

Concerns about the misuse of generative AI have prompted discussions about the need for regulatory limits on AI capabilities.

The rollout of these AI tools is part of a competitive landscape among technology companies to attract consumers to their chatbots.

Despite the advancements, experts emphasize the importance of maintaining human authenticity in an increasingly digital world.