Meta has announced the upcoming launch of an AI-powered video editing tool called Movie Gen for Reels, designed to enhance social media content creation.

These new AI tools simplify the creation of animated video content, providing more opportunities for advertisers, even those without filming capabilities.

During Advertising Week, Meta unveiled new advertising updates that focus on AI video animation tools and expanded collaboration options for creators.

Early feedback from advertisers has been positive, indicating that the Image Animation tool helps overcome resource limitations and extends the shelf life of ad creatives.

As a result of these advancements in advertising technology, consumers can expect even more targeted ads on platforms like Facebook and Instagram.

Meta's initiative aligns with a broader industry trend, as other companies like Amazon and TikTok are also exploring AI to enhance their advertising strategies.

In addition, Meta launched a new 'Partnership Ads Hub' to streamline the management of creator campaigns and facilitate the addition of creator testimonials to ads.

The AI assistant will be rolled out in several countries, including Algeria, Egypt, and Indonesia, although specific dates for the rollout have not been announced.

Meta AI is projected to reach 43 countries and support a dozen languages, aiming to become the world's most used AI assistant with nearly 500 million monthly active users by year-end.

Mark Zuckerberg announced the expansion of the AI features via his WhatsApp channel, highlighting that more countries will be added gradually, including those in the Middle East.

Despite the growing role of AI, experts believe that human creativity will remain essential for effectively connecting with customers.

However, the rise of generative AI in advertising raises concerns about consumer trust and the ethical implications of using AI in marketing.