Meta has unveiled new generative AI tools aimed at transforming video creation for advertisers on Facebook and Instagram.

Among these tools is Video Expansion, which automatically adjusts videos into various aspect ratios, streamlining the ad creation process.

These AI video creator tools are expected to significantly enhance digital advertising by enabling brands to produce impactful video ads more efficiently.

With video content now accounting for 60% of user engagement on these platforms, Meta's updates are strategically aligned to leverage this trend.

While current AI technologies can generate videos from text or images, challenges remain in creating sound effects that align with video content, which Meta Movie Gen aims to address.

Meta's Movie Gen has been trained on over 100 million video-text pairs and 1 billion image-text pairs, enhancing its ability to create realistic video motion.

Advertisers recognize that while fixed images work well for down-funnel marketing, videos are more effective for storytelling at the top of the funnel.

Meta aims to apply Movie Gen across various sectors, including social media, film production, and marketing campaigns, potentially reshaping these industries.

Experts anticipate that AI-generated media will fundamentally change advertising strategies and enhance customer experiences in digital storefronts.

This announcement comes as Hollywood explores generative AI video technology, a trend accelerated by recent advancements in the field.

One notable feature allows advertisers to upload images and generate engaging video ads automatically, which is particularly beneficial for small businesses.

Previously, advertisers faced the challenge of manually editing videos for different formats, but Video Expansion simplifies this process significantly.