Apple Expands Vision Pro Headset to South Korea, UAE; Eyes Broader Global Reach

October 31, 2024
Apple Expands Vision Pro Headset to South Korea, UAE; Eyes Broader Global Reach
  • Users can enhance productivity by wirelessly accessing their Mac on the Vision Pro through the Mac Virtual Display feature.

  • With this expansion, the Vision Pro will now be available in a total of twelve countries and regions, including China, Hong Kong, Japan, Singapore, Australia, Canada, France, Germany, and the United Kingdom.

  • Apple CEO Tim Cook has described the Vision Pro as 'not a mass-market product' due to its high price of $3,500, emphasizing its appeal to early adopters.

  • High pricing and a lack of exclusive software and media have hindered the device's market appeal, despite its advanced features.

  • The Vision Pro represents Apple's first foray into spatial computing, merging augmented reality (AR) and virtual reality (VR) technologies, and is priced at AED 13,999.

  • Apple is set to expand the availability of its Vision Pro headset to South Korea and the United Arab Emirates, with a launch date of November 15, 2024.

  • Despite this growth, the Vision Pro will still be sold in fewer countries than the Meta Quest, which is currently available in 23 countries.

  • The headset boasts stunning visual quality and intuitive controls, utilizing eye tracking, hand gestures, and voice commands, marking a significant advancement over previous AR/VR devices.

  • Vision Pro provides access to top streaming services, offering a personal cinema experience with over 150 3D movies and various immersive content.

  • Apple is reportedly developing a new 'Vision Pro 2' model featuring faster chips, as the current model uses the M2 chip, which has been succeeded by the M3.

  • Future plans may include a more affordable version of the Vision Pro, expected to launch in 2025 at a price around $2,000, aimed at broadening its market appeal.

  • Apple's marketing chief, Greg Joswiak, expressed excitement about the expansion, highlighting the opportunity for customers in a dozen countries to experience spatial computing with the Vision Pro.

Summary based on 11 sources


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