Apple Expands Vision Pro Headset to South Korea, UAE; Eyes Broader Global Reach
October 31, 2024Users can enhance productivity by wirelessly accessing their Mac on the Vision Pro through the Mac Virtual Display feature.
With this expansion, the Vision Pro will now be available in a total of twelve countries and regions, including China, Hong Kong, Japan, Singapore, Australia, Canada, France, Germany, and the United Kingdom.
Apple CEO Tim Cook has described the Vision Pro as 'not a mass-market product' due to its high price of $3,500, emphasizing its appeal to early adopters.
High pricing and a lack of exclusive software and media have hindered the device's market appeal, despite its advanced features.
The Vision Pro represents Apple's first foray into spatial computing, merging augmented reality (AR) and virtual reality (VR) technologies, and is priced at AED 13,999.
Apple is set to expand the availability of its Vision Pro headset to South Korea and the United Arab Emirates, with a launch date of November 15, 2024.
Despite this growth, the Vision Pro will still be sold in fewer countries than the Meta Quest, which is currently available in 23 countries.
The headset boasts stunning visual quality and intuitive controls, utilizing eye tracking, hand gestures, and voice commands, marking a significant advancement over previous AR/VR devices.
Vision Pro provides access to top streaming services, offering a personal cinema experience with over 150 3D movies and various immersive content.
Apple is reportedly developing a new 'Vision Pro 2' model featuring faster chips, as the current model uses the M2 chip, which has been succeeded by the M3.
Future plans may include a more affordable version of the Vision Pro, expected to launch in 2025 at a price around $2,000, aimed at broadening its market appeal.
Apple's marketing chief, Greg Joswiak, expressed excitement about the expansion, highlighting the opportunity for customers in a dozen countries to experience spatial computing with the Vision Pro.
Summary based on 11 sources
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Sources
Apple Newsroom (United Arab Emirates) • Oct 31, 2024
Apple Vision Pro arrives in the United Arab Emirates beginning Friday, November 159to5Mac • Oct 31, 2024
Apple announces Vision Pro expansion in two more countriesMacRumors • Oct 30, 2024
Apple Announces Vision Pro Launching in Two More Countries Next MonthAppleInsider • Oct 31, 2024
Apple Vision Pro launching in United Arab Emirates & South Korea November 15