Google plans to update its advertising policy to allow Bitcoin ETF advertisements starting from January 29, 2024.

This decision is in response to the growing interest in Bitcoin ETFs from institutional players.

Google's policy adjustment may be influenced by the anticipated approval of spot Bitcoin ETFs by the SEC.

In addition to Bitcoin ETFs, Cryptocurrency Coin Trusts will also be permitted for US advertisers, with certain criteria and certification.

NFT gaming and certain crypto products will still be regulated strictly.

The updates aim to improve advertising standards, protect customers from investment risks, and promote mainstream adoption of Bitcoin.

Violations of the new policy can result in warnings and account suspension.