Guidde, a Tel Aviv-based startup founded in 2020 by Yoav Einav and Dan Sahar, leverages AI technology to create software training videos in a more efficient and cost-effective manner.

Recent statistics reveal that a staggering 67% of employees do not fully engage with in-house training videos, often opting to skim through them instead.

Einav points to low production quality and challenging navigation of training video interfaces as key reasons for this lack of engagement.

In response to these challenges, Guidde introduced 'Guidde Broadcast,' a feature designed to personalize training content for employees, akin to a 'Netflix for organizations.'

The platform enhances user experience by capturing in-app activity and transforming it into instructional video clips, complete with storylines, AI-generated voiceovers, background music, and key functionality tags.

Guidde's innovative approach has led to remarkable growth, with the company increasing its revenue fourfold in the past year and serving over 100,000 users across 2,000 organizations, including prominent clients like American Eagle Outfitters and Nasdaq.

In February 2025, Guidde secured $15 million in funding led by Qualcomm Ventures, raising its total funding to $30 million, which will be allocated towards enhancing localization tools and expanding its market presence.

Einav emphasizes a conservative financial strategy, positioning Guidde to lead in the emerging market of AI-driven, video-first content solutions.