Founded in 2019 by 23-year-old Sejdova, Snuggs has quickly established itself as Europe's largest period pants brand, developing premium period underwear in collaboration with textile engineers and top designers from renowned brands like Agent Provocateur.

Since its inception, Snuggs has attracted over 700,000 customers and sold more than 3 million products across seven markets, demonstrating significant consumer interest.

In 2024, the company achieved impressive financial results, generating €20 million in revenue with a positive EBITDA, underscoring its financial success.

Recently, Snuggs raised €5 million in funding, bringing its total funding to €12 million, making it the most-funded brand in the period underwear category.

The latest investment round was led by TripleB, with investor Thomas A. Bata emphasizing Snuggs' unique position to expand its market reach and drive innovation.

With the new funding, Snuggs plans to enhance its retail presence and accelerate growth in Germany, the Netherlands, the UK, and Central and Eastern Europe, while also exploring global opportunities.

Currently, Snuggs operates in nearly 3,000 retail stores, including drugstores and supermarkets, and maintains offices in three countries.

The brand's technology features high-performance, ultra-thin absorbent materials, providing a sustainable alternative to traditional menstrual products.

The strong market demand for Snuggs is evident, as its latest designer collection sold out within two weeks of its launch.

Sejdova aims to change the perception of menstruation, viewing it as a 'superpower' and promoting period care as something beautiful and comfortable.

By making premium period underwear a mainstream alternative to disposable products, Snuggs is poised to transform the menstrual care landscape.

This funding and growth strategy positions Snuggs not only as a leader in the period underwear market but also as a catalyst for change in how menstruation is perceived and managed.