Project Eaden Secures €15M to Launch Ultra-Realistic Plant-Based Meats Across Europe by 2025

January 22, 2025
Project Eaden Secures €15M to Launch Ultra-Realistic Plant-Based Meats Across Europe by 2025
  • Dr. Elisabeth Schrey from DTCF has praised Project Eaden's technology, positioning the startup as a leader in the next generation of German engineering and innovation.

  • The alternative meat market in Germany is valued at over €2 billion, indicating substantial growth potential for Project Eaden's innovative offerings.

  • The Series A funding round was led by Planet A and REWE Group, with additional investments from DeepTech & Climate Fonds, Happiness Capital, and AgriFoodTech Venture Alliance.

  • With plans to launch its products in multiple European markets in 2025, Project Eaden will debut ultra-realistic ham in REWE supermarkets across Germany in the first half of the year.

  • The company aims to tackle the environmental challenges posed by livestock farming, which accounts for 12% of global greenhouse gas emissions, by offering meat alternatives that replicate the taste, texture, and nutrition of traditional animal meat.

  • Project Eaden, a foodtech startup focused on ultra-realistic plant-based meats, has successfully raised €15 million in an oversubscribed Series A funding round, bringing its total funding to €27 million.

  • Each kilogram of Project Eaden's product can significantly reduce environmental impact, cutting greenhouse gas emissions by up to 20 kg CO₂-eq, conserving 56 m³ of water, and decreasing land use by 20 m².

  • Hans-Jürgen Moog, Chief Procurement Officer of REWE Group, expressed enthusiasm about collaborating with Project Eaden to introduce innovative products that cater to consumer demand for meat-like experiences.

  • Project Eaden's products have garnered endorsements from butchers, Michelin-starred chefs, and retail buyers, underscoring their quality and market appeal.

  • According to co-founders Jan Wilmking and Dr. David Schmelzeisen, the goal is to make the transition from animal meat to plant-based alternatives an easy choice for consumers, emphasizing the versatility and scalability of their technology.

  • Utilizing proprietary fibre spinning technology inspired by the textile industry, Project Eaden aims to create scalable and affordable meat substitutes.

Summary based on 1 source


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