Project Eaden Secures €15M to Launch Ultra-Realistic Plant-Based Meats Across Europe by 2025
January 22, 2025Dr. Elisabeth Schrey from DTCF has praised Project Eaden's technology, positioning the startup as a leader in the next generation of German engineering and innovation.
The alternative meat market in Germany is valued at over €2 billion, indicating substantial growth potential for Project Eaden's innovative offerings.
The Series A funding round was led by Planet A and REWE Group, with additional investments from DeepTech & Climate Fonds, Happiness Capital, and AgriFoodTech Venture Alliance.
With plans to launch its products in multiple European markets in 2025, Project Eaden will debut ultra-realistic ham in REWE supermarkets across Germany in the first half of the year.
The company aims to tackle the environmental challenges posed by livestock farming, which accounts for 12% of global greenhouse gas emissions, by offering meat alternatives that replicate the taste, texture, and nutrition of traditional animal meat.
Project Eaden, a foodtech startup focused on ultra-realistic plant-based meats, has successfully raised €15 million in an oversubscribed Series A funding round, bringing its total funding to €27 million.
Each kilogram of Project Eaden's product can significantly reduce environmental impact, cutting greenhouse gas emissions by up to 20 kg CO₂-eq, conserving 56 m³ of water, and decreasing land use by 20 m².
Hans-Jürgen Moog, Chief Procurement Officer of REWE Group, expressed enthusiasm about collaborating with Project Eaden to introduce innovative products that cater to consumer demand for meat-like experiences.
Project Eaden's products have garnered endorsements from butchers, Michelin-starred chefs, and retail buyers, underscoring their quality and market appeal.
According to co-founders Jan Wilmking and Dr. David Schmelzeisen, the goal is to make the transition from animal meat to plant-based alternatives an easy choice for consumers, emphasizing the versatility and scalability of their technology.
Utilizing proprietary fibre spinning technology inspired by the textile industry, Project Eaden aims to create scalable and affordable meat substitutes.
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