The fashion industry is increasingly adopting technology to meet the rapid demand for new styles, particularly among fast-fashion companies.

Raspberry AI, a startup focused on generative AI for the fashion industry, has successfully raised $24 million in Series A funding, led by Andreessen Horowitz.

The funding round also saw participation from existing investors Greycroft, Correlation Ventures, and MVP Ventures, along with angel investors Gokul Rajaram and Ken Pilot.

Founded two years ago, Raspberry AI offers a text-to-image platform that allows designers to visualize and iterate their ideas almost instantly, significantly expediting the product development process.

Many brands, including notable clients like Under Armour and Gruppo Teddy, have moved beyond testing phases and signed annual contracts to integrate Raspberry's technology into their processes.

This innovative platform enables designers to convert sketches into photorealistic renderings within seconds, drastically reducing the time traditionally required for design.

Raspberry AI enhances every stage of the product development cycle, increasing speed to market and cutting costs by eliminating the long wait for physical samples.

The technology empowers brands to innovate more quickly and sustainably, addressing the challenges posed by the fast fashion industry.

With the new funding, Raspberry AI plans to expand its team and explore design opportunities in home goods, furniture, and cosmetics.

Raspberry AI differentiates itself from competitors by accurately interpreting industry-specific terminology, which is crucial for professional designers.

Feedback from Gruppo Teddy's product department indicates that the platform has led to increased design speed and a positive reception among employees, resulting in higher adoption rates.

Cheryl Liu, the founder of Raspberry AI, recognized the potential for generative AI in fashion design after the launch of image models like OpenAI's DALL-E in late 2022.