Founded in 2016, Someone Somewhere aims to connect artisans from rural Mexico with global supply chains to create sustainable products.

The founders, Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez, have been friends since childhood and began volunteering to support indigenous communities as teenagers.

The startup helps artisans form cooperatives, access banking services, and receive fair payment for their work, while also providing materials and upfront payments.

Currently, Someone Somewhere collaborates with hundreds of artisans across seven of Mexico's poorest states, focusing on clothing and accessories made from traditional handcrafts.

Utilizing AI technology, particularly Stable Diffusion, has allowed the company to accelerate product design, increasing output from 10 to 5,000 products monthly and boosting revenue by 36 times over three years.

In 2023, the founders leveraged AI to scale their business and create innovative product concepts.

A viral LinkedIn post featuring a concept for an adidas-branded Mexican National Team soccer jersey gained over 1 million views, prompting a collaboration with adidas.

This collaboration with adidas resulted in significant media coverage and a marketing reach of over 50 million people.

The partnership led to a collection of jerseys hand-embroidered by women artisans, symbolizing the representation of players in Copa América.

Someone Somewhere has also formed partnerships with major companies like Google, Uber, Stripe, and Amazon for various merchandise projects.

The startup has raised $1.7 million in funding and has been profitable since 2022, with plans to raise more capital to expand its operations.

Additionally, a QR code on their products facilitated a partnership with Nimble, resulting in their items being sold in Apple stores worldwide.