Neko Health, a Swedish start-up co-founded by Daniel Ek, has launched a preventative healthcare facility in London, offering comprehensive full-body scans for £299 annually.

The clinic opened on September 4, 2024, and reflects a pricing strategy similar to that used successfully in Sweden.

This London location follows two existing clinics in Stockholm, where the company has already scanned over 2,700 individuals.

Despite concerns about over-diagnosis and affordability, demand for Neko's services is high, with a waiting list of 22,000 in London.

Neko Health emphasizes proactive prevention, focusing on identifying health risks rather than treating existing conditions.

During a one-hour appointment, patients undergo multiple non-invasive tests, including scans in a sensor-equipped chamber and blood tests.

The scanning process utilizes advanced thermal and 3D cameras to capture over 2,100 images of a patient's body for analysis by artificial intelligence.

Results from the scans indicate risks for strokes, heart disease, cancer, and diabetes, followed by a personalized consultation with a doctor.

In its first year, Neko Health found that 78.5% of individuals had no health issues, while 14.1% required further treatment, and 1% were identified with severe conditions.

The company raised €60 million to support its growth, highlighting the increasing consumer demand for proactive health solutions.

Neko aims to make high-quality healthcare accessible, claiming its AI scan can provide insights equivalent to hours of a dermatologist's examination at a fraction of the cost.

The idea for Neko emerged when Ek contacted Nilsonne via Twitter in 2018, proposing to fund a startup focused on healthcare despite their lack of medical backgrounds.