Arduino Eyes India for Local Production to Combat Counterfeits and Boost Market Share

December 22, 2023
Arduino Eyes India for Local Production to Combat Counterfeits and Boost Market Share
  • Italian startup Arduino is considering manufacturing its open-source microcontroller boards in India to combat counterfeit issues and meet growing demand.

  • Currently, India's contribution to Arduino's customer base is less than 1% due to original product costs and counterfeit boards.

  • Arduino aims to reduce prices in India by manufacturing locally, making its boards more competitive with Chinese counterparts.

  • The company also plans to enhance its hardware sophistication to make counterfeiting more challenging.

  • Arduino is exploring partnerships with Indian electronic manufacturing service companies and considers manufacturing its Uno R4 WiFi board in India initially.

  • Arduino plans to engage with Indian institutes for brand awareness and expand its partnerships with companies like Tata Consultancy Services.

  • In the future, Arduino might export its locally manufactured boards internationally, as it does not rely on China for manufacturing.

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