Arduino Eyes India for Local Production to Combat Counterfeits and Boost Market Share
December 22, 2023![Arduino Eyes India for Local Production to Combat Counterfeits and Boost Market Share](https://cdn.brief.news/cdn-cgi/image/fit=contain,width=768/82171c9bf48b2cce8e6f2e607c7e4806b32063b332ca4cc8d2383034ec87f46446e713aedff22bd4464927eb59cda867caa058d59e1845afc5809826638a2131.jpg)
Italian startup Arduino is considering manufacturing its open-source microcontroller boards in India to combat counterfeit issues and meet growing demand.
Currently, India's contribution to Arduino's customer base is less than 1% due to original product costs and counterfeit boards.
Arduino aims to reduce prices in India by manufacturing locally, making its boards more competitive with Chinese counterparts.
The company also plans to enhance its hardware sophistication to make counterfeiting more challenging.
Arduino is exploring partnerships with Indian electronic manufacturing service companies and considers manufacturing its Uno R4 WiFi board in India initially.
Arduino plans to engage with Indian institutes for brand awareness and expand its partnerships with companies like Tata Consultancy Services.
In the future, Arduino might export its locally manufactured boards internationally, as it does not rely on China for manufacturing.
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